I’m a Senior Visual Designer working at the intersection of branding, UX/UI and digital systems.
Over the past seven years, I’ve collaborated with global and enterprise brands including Shell, Cadillac, Sephora, Burger King, Fiserv and Clover, helping translate complex strategies into clear visual structures, scalable digital experiences and consistent brand communication.
My work often sits between brand, product and marketing, where design becomes less about aesthetics and more about decision-making, structure and clarity.
I’m particularly interested in how visual systems, brand thinking and user experience can work together to support products and organizations as they grow.
Alongside my professional work, I also explore branding and design thinking through independent projects and initiatives.
About me
Industries I’ve Worked With
Specialties
Brand & Visual Design
Branding, visual identity, art direction, key visuals, brand guidelines, visual systems, typography, and composition.
Digital & UI
Interfaces, landing pages, websites, prototypes, component libraries, and design systems.
CRM & Lifecycle
Email marketing, CRM campaigns, customer journeys, modular assets, A/B testing, and performance-driven optimization.
Performance Creative
Meta Ads, Google Ads, acquisition creatives, placement adaptations, and analysis of CTR, CTO, conversion metrics, Social media, carousels, stories, reels, digital campaigns, and multi-format campaign rollouts.
AI & Creative Technology
LLMs, image generation, AI-assisted prototyping, creative automation, no-code tools, and experimentation with emerging technologies.
Creative Operations
Creative workflow management, prioritization, task distribution, delivery tracking, cross-functional collaboration, Project presentations, design rationale, brainstorming sessions, workshops, and stakeholder alignment.